By Justin Hyde Ford Marketing Head: "Fuck GM"Ford's chief marketer Jim Farley has overseen some of the company's most important successes of the past few years, ones that have made it the most profitable automaker in America. How does he get motivated? By vowing to "fuck GM." The quotes come from early copies of "Once Upon A Car," a book about the Carpocalypse by well-respected New York Times reporter Bill Vlasic due to be published in October. Circulating widely among Detroit auto industry types, Farely's words are already causing a stir:
This may seem like typical corporate yo-mama speak, but after nearly a century of coexistence in the same city, Detroit's automakers have a Marquess of Queensberry-type code about competition, where public trash talking is taboo. (Even in commercials, the criticism is often soft-pedaled.) GM CEO Dan Akerson made several gaffes in his June interview with The Detroit News, but among the biggest was saying Ford "might as well sprinkle holy water" on Lincoln — even though he's right. In response to the quotes, GM spokesman Jay Cooney told us:
I bet the answer in other parts of GM involves swinging baseball bats. You can keep up with Justin Hyde, the author of this post, on Twitter or Facebook. | July 21st, 2011 Top Stories |
Kamis, 21 Juli 2011
Ford Marketing Head: "Fuck GM"
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